Luma Apiculata are evergreen shrubs or small trees, some with attractive bark, with simple, entire, aromatic leaves and 4- or 5-petalled, bowl-shaped white flowers, followed by fleshy fruits.
Its fruit is appreciated in Chile and Argentina and its flowers are important for honey production. The Chilean myrtle has medicinal uses for the Mapuche people. It is also kept as bonsai and cultivated in gardens for the contrast of the glossy foliage and slender red stems. It has become naturalised in parts of Ireland and western Great Britain and it has been planted in Spain.